The world's first pop-up stamps from Netherlands

 

 

On 8 October 2012, PostNL issued the world's first pop-up stamps. The stamp sheet with the three-dimensional stamps on the occasion of the Children's Book Week is a world first. The special paper architecture changes the 2D character of these two stamps into 3D after pulling out the cardboard slider.

The stamps themselves as well as the front and back of the sheetlet show illustrations of plants, animals and elements that feature in the Children's Book Week Picture Book Hallo! These illustrations were made by Fleur van der Weel. On the part of the stamp that folds out, a bird and a butterfly are pictured taking flight, as it were. The trunk of an elephant and the neck of a giraffe are displayed in the horizontal area underneath.

This stamp is even more special because it can be placed upright. It is a pop-up stamp with a front and a back plus a secret inside. Thus, it was important that the design be simple for this fold-out 3D stamp. Designers Hans and Sabine Bockting laid the basis for a well thought-out concept. Fleur van der Weel was delighted to be able to receive the first copy of the stamps from the hands of Arno Bijnen of PostNL during the Children's Book Ball on 2 October.

Availability
The stamps are available  at € 5.00 per sheet at the Bruna shops, the Collect Club in Groningen and online via www.postnl.nl/collectclub. The period of validity is indefinite. The designation on these stamps is Nederland 5, which means that they are for letterbox packets weighing up to 500 grams destined for addresses within the Netherlands. In addition to the stamp sheet featuring two different stamps, a stamp booklet and a first day cover* will also be issued.

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Extraordinary stamps from Netherlands…

 

'Live the Seasons'

 

  Date of Issue – 17 July 2012

With this issue, PostNL gives attention to the 20th anniversary of the popular Seasons magazine. The magazine focuses on readers who like the outdoors.

The stamps portray images of flowers, leaves and fruit, photographed in different seasons. Every stamp has a special code that can be scanned with the corresponding app on a smartphone, after which all information pertaining to activities involving the Seasons anniversary are displayed. The app can be downloaded free of charge at www.postnl.nl/apps.

Flowers and plants of the season

The style of the magazine is recognisable in the design of the stamps. Seasons Art Director, Bianca van der Veer: ’I felt that being permitted to design a stamp was a present. It crowns our work and we are honoured to do it. Because Seasons is a real seasonal magazine, we have opted for flowers and plants as a symbol for the change in seasons. In the final selection and sequence we let ourselves be guided not only by the quality and colours of the image, but also by the total picture. At Seasons the image comes in first place, graphical design and typography must support and reinforce. “Less is more” is always our guideline in this matter.’

Availability

The stamps are available  at the Bruna shops, at Collect Club in Groningen and online via www.postnl.nl/collectclub. The stamps have an indefinite term of validity. In addition to the stamp sheet featuring ten different stamps, two stamp booklets and two first day covers* will also be available.

About Seasons
Seasons is a very highly acclaimed outdoor lifestyle magazine which is published 8 times a year. Every issue has 200 pages, including 64 pages reserved for a supplement covering a different subject every issue (e.g. Festival, France, Cooking & Eating, Islands and much more). Seasons is about authenticity, aims to inspire, provides a diverse assortment of unique subjects and allows readers to enjoy the wonderful aspects of pure life. The magazine follows the seasons, opens doors that would otherwise stay shut and is devoted to rest and space. Important topics Seasons covers include outdoor life, culinary items, living and travel.

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